BIRKS GROUP AND RIDEAU ANNOUNCE STRATEGIC ALLIANCE

About Birks,

Birks Group is a leading operator of luxury jewelry stores in the United States and Canada. As of July 31, 2015, the Company operated 28 stores under the Birks brand in most major metropolitan markets in Canada, 17 stores in Florida and Georgia under the Mayors brand, one store under the Rolex brand name and two retail locations in Calgary and Vancouver under the Brinkhaus brand. Birks was founded in 1879 and developed over the years into Canada's premier retailer, designer, and manufacturer of fine jewelry, timepieces, sterling, and plated silverware and gifts. Mayors was founded in 1910 and has maintained the intimacy of a family-owned boutique while becoming renowned for its fine jewelry, timepieces, giftware, and service. Additional information can be found on Birks Group web site, www.birksgroup.com.

 

About Rideau Recognition Solutions

Rideau helps Global 2000 employers inspire greatness in their people through the power of recognition and rewards. Rideau's full suite of employee recognition and reward solutions are used to motivate and engage more than two million employees in more than 90 countries to adhere to their company's values, increase productivity, boost revenues, achieve reduced costs from lower absenteeism and turnover, and improve overall customer satisfaction. Rideau is a full-service provider of tailor-made programs delivering everything from strategy, program design, advanced software, training, program management, and analytics. Find out more at www.rideau.com.

 

Forward-Looking Statements

Information concerning factors that could cause actual results to differ materially are set forth in our Annual Report on Form 20-F filed with the Securities and Exchange Commission on June 26, 2015, and subsequent filings with the Securities and Exchange Commission. The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.

BIRKS Press:

Eva Hartling

Vice President, Marketing & Communications

ehartling@birksgroup.com

(514)397-2496


BIRKS Financial Community:

Pat DiLillo

Vice President, Chief Financial & Administrative Officer

pdilillo@birksgroup.com

(514)397-2592